FOR IMMEDIATE RELEASE
Contact: Liz Morgan
Key Account Coordinator
Louisville, Kentucky – May 26, 2015 - J&L Marketing announced today that General Motors has named the company a turn-key Sales iMR (inMarketRetail) vendor for Sales Events for its entire North American dealership network. J&L was previously named a Turn-Key iMR Vendor for Service Clinics in 2011. This decision adds J&L Marketing to the list of vendors that have access to iMR funds for Sales Events, and makes for a hassle-free claim reimbursement for the dealership. The addition of J&L’s Sales Events to the iMR program will also benefit dealers who opt to participate in Total Dealership Events: events that combine a J&L Sales Event and Service Clinic into a single dealership-wide event.
“We are very excited for the opportunity to expand our relationship with General Motors, GM dealers, and the iMR program,” said Jamil Zabaneh, President of J&L Marketing. “GM dealers have already seen the tremendous results and revenue our Service Clinics produce, and now that our Sales Events are part of the iMR program, these same dealers can experience for themselves the benefits of our record-breaking Sales Events while also enjoying easy claim reimbursement for these events.”
J&L Marketing Owner and CEO Scott Joseph added, “We are dedicated to providing the best products and creating the most competitive sales events for our customers. I am very pleased that GM believes in the power of our sales events enough to add them to the iMR program, and we at J&L look forward to working more closely with GM dealerships in the near future.”
J&L’s customizable Sales Event campaigns have been proven to significantly increase showroom traffic for dealerships, as well as boost owner loyalty, add new customers to dealerships’ databases, and reactivate lost customers. Sales Event campaign components include data analytics, direct mail pieces, email, personalized microsites, digital retargeting ads, social media assets, promotion coordinators, and response analysis reports and 30-day sales tracker tools, among other elements.
GM dealers interested in a J&L Marketing Sales Event should visit http://www.gmmarketingevents.com/ to request more information.
For more information on this announcement, please contact 800.346.9117 or email@example.com.
Founded in 1991, J&L Marketing is the nation’s highest rated automotive owner marketing agency. The company is SSAE Certified and recognized throughout the industry for its data security and data analytics. Using data driven strategies powered by its proprietary program, J&L works with clients to design and execute their direct marketing efforts. J&L Marketing’s automotive equity data mining and lead generation, sales events, customer pay service clinics, email, direct mail, microsites, digital direct
targeting, retargeting, social media, video and virtual BDC provide a complete range of automotive multi-channel direct marketing solutions for both sales and fixed operations. The company is a preferred vendor with Chrysler, BMW, GM, Mercedes-Benz and MINI. More information is available at www.jandlmarketing.com.